Snapchat has 70 million users who use Snapchat lenses every day and these users are mainly millennials (born between 19). What can Snapchat Lens Studio do for your organization?įor organizations, Lens Studio can be a good way to reach a young target group by creating their own lenses for promotion and branding.
The Snapchat code and link are active for 1 year. When the lens is opened in Snapchat, it can be used for 24 hours, after which the lens must be opened again by clicking on the link or scanning the Snapchat code. To give so much room for creativity, so that everyone can create their own lens. This offers many possibilities for designing and creating interactive lenses. Lens Studio also offers the possibility to use scripts. These are files for 3D models/objects and can be created with many 3D Tools and programs. In addition, animations can also be imported, but for 3D animations use must be made of. In the app, the user can create 2D and 3D animations by, for example, using the standard templates, which can be fully edited and personalized. To go into more detail about Snapchat Lens Studio, Social Brothers also mapped out the technical background and specifications. For example, check out Social Brothers' own Snapchat lens by scanning the snapcode below: to acquaintances, friends, customers, and so on. After this, the lens can be shared by the snapcode or URL of the lens, for example via social media, prints, websites, sponsored Snapchat messages, etc. The moment the lens is ready, and can therefore be activated, the user can do this by authorizing the lens with his own Snap account. When the user has created a lens, it can be activated. Lenses can only be created for the back of the Snapchat camera, because face lenses cannot be created in Lens Studio. Lens Studio also offers standard templates that are easier to make lenses and the user can also make lenses themselves, but this requires more knowledge. This depends on how complicated the user wants to make their lens. However, making these lenses does require some knowledge about 3D modeling and programming.
Lens Studio is a free desktop application for Windows and Mac in which AR lenses can be created for Snapchat. Social Brothers has listed the most important facts about Len Studio for you below. For example, this can be a good form of branding/promotion are for companies. What exactly is Augmented Reality in Snapchat?Īugmented reality is an image of reality to which digital elements are added, allowing users to add creative and graphical elements to Snapchat.
Lens Studio allows users to create and launch their own augmented reality (AR) lenses in Snapchat. However, since mid-December, Snapchat has launched its second official and free application, Snapchat Lens Studio. The difference between a lens and a filter is that a lens is a graphic element that is added to the photo/video and a filter is a function that can adjust the color or show the time or location in the photo/video. A Snapchat lens is a feature in Snapchat that allows graphical elements to be added to a photo/video taken within Snapchat. On a basic level, Snapchat’s AR Lenses fall into one of two categories: Face Lenses and World Lenses.For some time now, Snapchat users have been able to use Snapchat-made lenses when creating their Snapchats. Steady innovation is the name of the game for Snapchat, however, so let’s take a moment to catch up with what the platform has to offer today. Since then, Snapchat has provided users with the ability to tweak both their appearance and environment through “Lenses”. Snapchat has been revolutionising AR for years, going back to the launch of its wildly popular AR dog filter in 2016. Keep on reading to find out how Snapchat AR works and how your company can easily utilize the platform’s built-in tools to create your own branded campaign. In fact, AR is one of the most-accessed features on Snapchat, with three-quarters of all users using AR an average of almost 30 times a day. This generation of users is comfortable with new technology (including AR) and ready to shop for easily attainable, attractive products. For example, Snapchat is preferred by more 13- to 34-year olds than either Instagram or Facebook. Snapchat’s 280 million daily active users are younger than users on most other social platforms. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce.
Snapchat AR: how brands can create their own branded lenses By